Marketing 101 for ttRPG Creators
Learn the basics of marketing and come up with a marketing plan that will help you promote your roleplaying games!
Marketing has gotten a bad reputation, but I'm here to tell you that learning how to market your independently published tabletop roleplaying games can be just as fun and fulfilling as creating the ttRPG work itself. To be successful as an independent creator, you have to know how to share your work with a global audience, make the most of marketing tools at your disposal, and brand yourself authentically to convey your unique voice and point-of-view.
That's what this course is all about. Let's make marketing an enjoyable part of the creative process while bringing more people to your work!
Here's a brief overview of the curriculum:
Welcome to Marketing 101 for RPG Creators
Get to Know the Storytelling Collective
Marketing Course Library
Lesson 1: Learning the Basics
Lesson 2: Personal and Professional Branding
Establishing Your Writer Identity
Establishing Your Writer Identity: Activity
Designing a Logo
Designing a Logo: Activities
Creating Your Landing Page
Creating Your Landing Page: Activity
Creating an Email Newsletter
Creating an Email Newsletter: Activity
Social Media Management & Best Practices
What is a Marketing Plan?
Download the Marketing Plan Template
Tools for Planning and Executing Your Marketing Plan
What to Do Next
Sample Launch Plan
Budgeting & Measuring Earnings
Media Kits & Press Releases
10 Marketing Plan Ideas for ttRPG Creators
Templates and worksheets to help you brand yourself and develop your marketing plan
Access to a private Discord channel
Help and support from your instructor
Indefinite access to the course and any future course updates
Learn how to stand out in a growing industry