Marketing is fun. Seriously.

Marketing has gotten a bad reputation, but I'm here to tell you that learning how to market your independently published tabletop roleplaying games can be just as fun and fulfilling as creating the ttRPG work itself. To be successful as an independent creator, you have to know how to share your work with a global audience, make the most of marketing tools at your disposal, and brand yourself authentically to convey your unique voice and point-of-view.

That's what this course is all about. Let's make marketing an enjoyable part of the creative process while bringing more people to your work!

This is a self-paced, activity-based course

Here's a brief overview of the curriculum:

    1. Welcome to Marketing 101 for RPG Creators

    2. Get to Know the Storytelling Collective

      FREE PREVIEW

    1. Marketing Course Library

    1. Lesson 1: Learning the Basics

    2. Activity #1

    3. Activity #2

    1. Lesson 2: Personal and Professional Branding

    2. Establishing Your Writer Identity

    3. Establishing Your Writer Identity: Activity

    4. Designing a Logo

    5. Designing a Logo: Activities

    6. Creating Your Landing Page

    7. Creating Your Landing Page: Activity

    8. Creating an Email Newsletter

    9. Creating an Email Newsletter: Activity

    10. Social Media Management & Best Practices

    1. What is a Marketing Plan?

    2. Download the Marketing Plan Template

    3. Tools for Planning and Executing Your Marketing Plan

    1. What to Do Next

    2. Analytics

    3. Usability Testing

    4. Sample Launch Plan

    5. Budgeting & Measuring Earnings

    6. Media Kits & Press Releases

    7. 10 Marketing Plan Ideas for ttRPG Creators

About this course

  • $26.00
  • 34 lessons
  • 0 hours of video content

Plus, your registration includes:

  • Templates and worksheets to help you brand yourself and develop your marketing plan

  • Access to a private Discord channel

  • Help and support from your instructor

  • Indefinite access to the course and any future course updates

Start developing your marketing plan and personal brand

Learn how to stand out in a growing industry

Get started now

About the Instructor

Director Ashley Warren

Ashley Warren is a writer, educator, editor, and the founder of Storytelling Collective, a creative learning community that has supported thousands of writers and storytellers since 2018. With a background in literacy studies and education, Ashley is passionate about helping people develop their ideas, strengthen their craft, and discover what they’re capable of creating. She is a doctoral student pursuing an Ed.D in Literacy. Her work spans fiction, tabletop roleplaying games, and narrative design, including co-authoring Icewind Dale: Rime of the Frostmaiden, Heckna, and Legendlore, among others. Her debut adult novel, The Altobella Automaton, was published by Fleuron Press in 2026. As an instructor and mentor, Ashley believes that good creative instruction combines curiosity, thoughtful guidance, and practical tools that help learners make meaningful progress. Whether you're developing your first story or refining an established writing practice, she aims to make the creative process more approachable, rewarding, and sustainable.