Marketing is fun. Seriously.

Marketing has gotten a bad reputation, but I'm here to tell you that learning how to market your independently published tabletop roleplaying games can be just as fun and fulfilling as creating the ttRPG work itself. To be successful as an independent creator, you have to know how to share your work with a global audience, make the most of marketing tools at your disposal, and brand yourself authentically to convey your unique voice and point-of-view.

That's what this course is all about. Let's make marketing an enjoyable part of the creative process while bringing more people to your work!

This is a self-paced, activity-based course

Here's a brief overview of the curriculum:

  • 1

    Welcome!

    • Welcome to Marketing 101 for RPG Creators

  • 2

    Marketing Course Library

    • Marketing Course Library

  • 3

    Part 1: Learning the Basics

    • Lesson 1: Learning the Basics

    • Activity #1

    • Activity #2

    • Activity #3

  • 4

    Part 2: Personal and Professional Branding

    • Lesson 2: Personal and Professional Branding

    • Establishing Your Writer Identity

    • Establishing Your Writer Identity: Activity

    • Designing a Logo

    • Designing a Logo: Activities

    • Creating Your Landing Page

    • Creating Your Landing Page: Activity

    • Creating an Email Newsletter

    • Creating an Email Newsletter: Activity

    • Social Media Management & Best Practices

  • 5

    Part 3: Creating a Marketing Plan

    • What is a Marketing Plan?

    • Download the Marketing Plan Template

    • Tools for Planning and Executing Your Marketing Plan

  • 6

    Part 4: Next Steps

    • What to Do Next

    • Analytics

    • Usability Testing

    • Sample Launch Plan

    • Budgeting & Measuring Earnings

    • Media Kits & Press Releases

    • 10 Marketing Plan Ideas for ttRPG Creators

  • 7

    Template Library

    • Establishing Your Writer Identity: Worksheet

    • Usability Interview: Template

    • Marketing Plan: Template

    • Sample Launch Plan: Checklist

    • Profit & Loss: Template

    • Sample One-Pager Media Kit: Template

    • Sample Press Release: Template

  • 8

    Course Wrap-Up

    • You did it!

Plus, your registration includes:

  • Templates and worksheets to help you brand yourself and develop your marketing plan

  • Access to a private Discord channel

  • Help and support from your instructor

  • Indefinite access to the course and any future course updates

About the Instructor

Director

Ashley Warren

I'm Ashley Warren, the founder and director of the Storytelling Collective. I'm a former college English teacher, journalist, magazine editor, and literacy research academic. At present, I'm a full-time creative content strategist, a bestselling RPG designer, and a mentor for creatives like you! You might know me from projects including Icewind Dale: Rime of the Frostmaiden; the Uncaged Anthology; The Citizen's Guide to Research; or my company, Scribemind. The one thing that links all of my creative projects is my passion for process and making creativity an organic part of our lives. I know what it's like to be daunted by the creative process, and I'm here to help. I've worked with hundreds of writers all over the world and I can't wait to work with you!

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